COURSE INFORMATION
Course Description
This course will equip participants with the skills needed to be full or part-time PIOs, including oral and written communications; understanding and working with the media; and basic tools and techniques to perform effectively as a PIO, both in the proactive/ advocacy times and crisis/emergency response.
Course Objectives
- Using the strategic communications planning model, develop a public awareness campaign (95%)
- Using the strategic communications planning model, develop an incident communications strategy (5%)
- Indicate the purpose of a public awareness campaign
- Identify the steps in developing a public awareness campaign
- Develop a strategy for an awareness campaign on a selected topic
- Change the method of developing a plan to follow the 8-step StratCom process
- Demonstrate the role and function of the PIO in both day-to-day emergency environments
- Compare actions PIOs can take to work with the news media during day-to-day and emergency situation
- Describe different public information written products
- Apply effective news release writing guidance
- Adapt or repurpose written media products for social media
- Describe what types of impressions specific body language might convey during an interview
- Identify elements of an interview the PIO should consider ahead of time
- Identify steps a PIO needs to take to prepare for and conduct a news interview
- Demonstrate effective techniques for on-camera interviews
Mission Areas
Prerequisites
- IS0029.a: Public Information Officer Awareness
Disciplines
Primary Core Capability
- Public Information and Warning
A block of rooms has been reserved for this class at the
Comfort Inn, 929 Gateway Ave., Bismarck, ND.
Call 701-223-4009 and ask for the DES Foundations of Emergency
Management room block. This block of
rooms will be held until January 30, 2022.
Other hotels in the vicinity of the classroom include:
Wingate by Wyndham
Candlewood Suites
Best Western Roosevelt Place
Holiday Inn
For those students who are first
responders, work in emergency management, are employees of state, local or
tribal jurisdictions and live or work in North Dakota, NDDES will reimburse
lodging and per diem at state rates. NDDES does not reimburse mileage.
ND POST Board Credit?
YES
NDEMSA Credit?
NO
Number of Students Allowed:
25
Class Full:
No
Click here to register
